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My Doorway Strategy

#1 User is offline   phil 

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Posted 16 February 2010 - 09:37 AM

Hi everyone,

SeoLogic has asked me to post about a doorway page technique that I am using, which iframes/cloaks the content and presents a CPA offer or affiliate page to the visitor to the page.

I am currently using an "off the self" doorway page creator which I have had re-coded (in part) to have this cloaking functionality. I am not sure that the script is particularly effective anymore (it hasn’t been modified in 3-4 years), which means that it will be pretty useless when it come to detecting the latest Spider IP list

But anyway, this is my process so far, tips/suggestions/ideas are welcome.

1. Pick a niche to target. Obviously the big niches are going to be dating, stock trading (options–commodities-forex etc) real-estate, health. Bizop is an excellent niche to target with SEO right now, as they are getting hammered on the PPC networks

2. Build a huge database of keywords. No big secrets here either. I use about 10 different keyword tools that pull results from Google, Yahoo, Bing, AOL, as well as a couple of tools that scrape keywords from the SERPS. I then take those results and throw them into a couple of different concatenation tools as well as some geo-keyword tools to ad further variations and combinations.

3. Buy an aged domain related to the target niche. 4+ years old. I buy one domain for every 10,000 unique keywords, so if I have 60,000 keywords then I would buy six aged domains.

4. Hosting. Obviously, do not put all your eggs in one basket when it comes to hosting. Use differing Class C IP’s. Use a variety hosting companies. Buy extra IP addresses. Spread things around. Use a virtual credit card with a fake name. Reduce your footprint & be anonymous

5. Upload your site, but I leave the cloaking turned off for a few weeks, just incase the Google sends some human reviewers over to check the new action on the domain that’s been quiet for a little while. I start with 100 or so pages and build it up slowly at first (5-25 pages a day) then faster and faster (100-200 pages a day) until the 10,000-page mark has been reached.

6. Backlinking. Given that the domain is four years old I can afford to be really aggressive with the back linking. Lots of deep links can be achieved quickly and efficiently via a number of tools… I use Pligg automation tools and track backs as my main arsenal to get 1000’s of links fast. I am not concerned about the low quality of these links – they are often more than enough to push 100’s of long tail keywords from position three or four in the SERPS to position 1.

7. Start on the next site/niche and begin the cycle again.

Recently I have been thinking more and more about getting my own doorway/cloaking page coded with Word Press plugins. Basing it on Word Press makes a lot of sense because it’s footprint is not immediately suspect, plus there are already so many great tools/plugins are already built for the platform.

In fact, there are already some pretty decent WP cloaking plugins on the market - all that is needed is a good content scraper that can create creates posts based on upon keywords I enter post at set intervals, which has the ability to build up velocity over time.

One specific idea I had for the consent scraper is this.

a/ It translates the first keyword in the list into a random language say, French)
b/ It throws the translated keyword into the Google.fr
c/ It Scrapes content from the first 3 sites
d/ It translates the scraped content from French to English
e/ It blends the content in a random order
f/ It inserts the first keyword into the content, at a calculated 3-5% density
g/ It translates the second keyword in the list into a random language (Spanish)
h/ / It throws the translated keyword into Bing.com “Spanish”
i/ and so on

By randomly mixing up the search engines that are scraped (AOL, Bing, Google, Ask) and in many different languages (French, German, Spanish, Polish, Russian, Dutch etc) it would become close to impossible to detect any footprint.

Okay, that’s all for now – let me know if you have any additions to this so far

~Phil

P.S. Magreth, I noticed that you are Dutch/Australian – same here (well at least my parents are Dutch - I can only understand a little of the language)… you’re not from the Dandenongs by any chance?
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#2 User is offline   Magreth 

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Posted 18 February 2010 - 12:12 AM

Hi Phil,

Great Post! Thank you for your input, I would love to add some comments with regard to a couple of points that you raised.

2. Build a huge database of keywords. No big secrets here either. I use about 10 different keyword tools that pull results from Google, Yahoo, Bing, AOL, as well as a couple of tools that scrape keywords from the SERPS. I then take those results and throw them into a couple of different concatenation tools as well as some geo-keyword tools to ad further variations and combinations.

Very good advice, if I can just add to that; QUALITY is always better than QUANTITY, building keyword lists is best done by hand, it is very important to remember that you want Targeted Traffic, not just traffic that bounces before they have had a chance to read the content. Google really looks at your bounce rate when rating your page, and therefore using variations of your keyword together with synonyms, to build quality long tail keywords, that get QT – Quality Traffic. Traffic that is targeted will stay on the page, look further at the site and more often than not, buy your product.

3. Buy an aged domain related to the target niche. 4+ years old. I buy one domain for every 10,000 unique keywords, so if I have 60,000 keywords then I would buy six aged domains.


Great advice! In the Secret Lab we have a section that advises of newly expired domains, they have a few very important aspects; the minimum requirement for entry to the section is that they are already listed with Yahoo, and some with Dmoz as well, and they have already built up the links to the site. There are a few tips and tricks that you need to know about these sites to make them totally effective. (I have spoken with SeoLogic and discussed allowing you into that section to give you the competitive edge, as the hard work is already done, you only need to look at the list daily, see if there is something you can use and buy the domain. After all it is not like we are sitting around doing nothing all day! Please PM SeoLogic to get the access.

4. Hosting. Obviously, do not put all your eggs in one basket when it comes to hosting. Use differing Class C IP's. Use a variety hosting companies. Buy extra IP addresses. Spread things around. Use a virtual credit card with a fake name. Reduce your footprint & be anonymous

This advice is priceless, however, what I will add to it is that the new DoorwayPage.com Software will fix this problem, and by that I can't say too much just yet, but believe me, it will mean a lot less administration of all the hosting accounts, qua costs and time. (You will love it!)


Re: your P.S. Magreth, I noticed that you are Dutch/Australian – same here (well at least my parents are Dutch - I can only understand a little of the language)… you're not from the Dandenongs by any chance?

LOL no, I am not from the Dandenongs… I have been to Victoria on many occasions, lovely to visit but just a bit too far south for me! ;-)) Nice to hear you are Dutch/Aussie too I am a Sydney girl, who migrated to Brisbane back in 1984, so I proudly call myself a Queenslander!

Both my parents are Dutch, I was manufactured in Holland, but born in Sydney, I lived in Holland from 1976-81 hence I am fluent in the language, I love my Dutchness, but I miss my home in Oz!

Best Regards

Magreth :rolleyes:

To Your Success!
Magreth :)

[url="http://marketing-tool-store.com"]Marketing Tool Store[/url]
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#3 User is offline   phil 

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Posted 19 February 2010 - 05:18 AM

Hi Magreth

The reason I asked about the Dandenong’s is because that’s where I’m originally from and there is a huge Dutch population there - Tesselaar Tulip Farm & Festival is one of Victoria’s most recognized tourist destinations…

…but I digress!

That’s valuable advice regarding focusing on quality rather than quantity: if you have 1000’s of keywords being drip-fed into your sites it is laboriously slow getting all of your pages up and indexed. Removing irrelevant keywords not only reduces this “wait time” but it will also undoubtedly lessen the amount of people reporting your site to Google as spamdexing when they find something totally irrelevant to what they where expecting (especially if you are cloaking)

The 80/20 rule comes into play yet again, totally makes sense.

Another point that I’d that I forgot to include earlier is that you after your domain is fully registered you should update the nameservers to keep pesky eyes from reverse engineering your profit model.

Thanks for the expired domains access – you rock. I have been using register compass for finding used domains - but I am keen to check out the Secret Lab version + your tips and tricks!

~Phil
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#4 User is offline   Eye Check 

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Posted 30 April 2010 - 07:02 AM

Really nice idea to purchase old domains, I like this idea
thanks for sharing with us
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